Sales & Marketing Automation Tool
Automated Lead Generation Solution for Instagram Outreach
Project Overview
Developed a comprehensive Chrome extension and Google Apps Script solution to automate lead generation through Instagram outreach for sales and marketing teams. This innovative tool streamlines the entire process from website discovery to personalized customer engagement.
The solution addresses the time-intensive challenge of manual lead generation by automating website scraping, Instagram profile identification, data organization, and personalized messaging workflows.
Project Details
Google Sheets
Key Functionalities
Website Scraping
Extracts website URLs and identifies corresponding Instagram handles from MyIp.ms website automatically.
Data Collection
Populates Google Sheets with comprehensive website and Instagram profile data including follower counts.
Automated Messaging
Integrates with Instagram to send personalized messages using customizable templates from Google Sheets.
Streamlined Workflow
Manages lead interactions through "Remark" columns with follow-up and completion tracking options.
Technical Highlights
Chrome Extension Development
Built robust Chrome extension for seamless webpage interaction and data extraction.
Google Apps Script Integration
Implemented server-side processing and Google Sheets communication for data management.
Web Scraping Excellence
Advanced web scraping algorithms for accurate data extraction from multiple sources.
Secure Deployment
Comprehensive deployment process for both extension and server-side components.
Technology Stack
Project Benefits & Impact
Increased Efficiency
Automated lead generation processes reduce manual work by 90%
Enhanced Productivity
Sales teams can focus on relationship building instead of data collection
Better Organization
Centralized data management and lead tracking capabilities
Personalized Outreach
Customizable messaging templates for better customer engagement
Skills Demonstrated
Chrome Extension Development
Building robust browser extensions with modern web technologies
Google Apps Script Programming
Server-side automation and Google Workspace integration
Web Scraping
Advanced data extraction and web automation techniques
Data Automation
Streamlining data collection and processing workflows
API Integration
Seamless integration with third-party platforms and services
Project Documentation
Comprehensive documentation and deployment processes
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